BUILDING PLACES THAT BRING PEOPLE TOGETHER
Casa Cruz Group is a family-owned holding and development company headquartered in Sonoma County, with operations spanning real estate, retail, and hospitality. The company develops commercial and high-density residential properties while building and operating a portfolio of consumer brands across grocery, food and beverage, and multi-concept destinations.
Casa Cruz Group is the parent company of Fruta Ice Cream, Casa Cruz Mercado, La Selva Juice, Tacos Calle Doce, Monte Coffee, and Soluna Craft, providing the strategic leadership, development capabilities, operational infrastructure, and long-term investment behind each business. Founded and operated from a small ranch in Sonoma County, the company remains grounded in its local roots while pursuing an ambitious vision for lasting regional and broader growth.
What we do.
Welcome to Casa Cruz, your vibrant Latin mercado in the heart of Santa Rosa, where culture, heritage, and community converge to create an unforgettable experience. Coming to Santa Rosa in 2027, Casa Cruz is not just a place; it's a destination that celebrates the rich tapestry of Latin culture, inviting you to immerse yourself in a world of flavors, friends, and family.
Coming 2026!
Welcome to La Selva, where the jungle’s bounty meets the vitality of your day. Our green juice and smoothie bar is a verdant oasis in the urban landscape inspired by the lushness of the rainforest. La Selva offers fresh, nutrient-packed ingredients that invigorate the senses and nourish the body. Bienvenidos a La Selva, where the fusion of nature's goodness and vitality harmonize in every wholesome product.
Coming 2027!
Fruta Ice Cream is dedicated to crafting all-natural frozen treats without preservatives and artificial additives. Our commitment to purity means indulging in ice cream, yogurts, and sorbets made with some of the highest quality fruits imported from all over the US, Central and South America. Each recipe, a treasured family secret, brings forth a symphony of taste, available not just in scoops but also as tantalizing fruit or ice cream bars, known as paletas.
5 Locations in Sonoma County!
Soluna Craft
Coming Soon
Nestled inside Casa Cruz Mercado resides our taproom, a sanctuary for craft beer lovers. With a rotating selection curated from nearby breweries, each pour pays tribute to the artistry and passion of California brewers. From crisp ales to robust stouts, Soluna Craft is a destination for locals and visitors alike to foster connections over shared pints and the celebration of local craft.
Coming 2027!
Coming 2027!
Tacos Calle Doce
Coming Soon
Coming 2027!
New projects launching in 2027!
Stay up to date with Casa Cruz Restaurant Group as we launch 4 new concepts in 2027!