ABOUT US

Casa Cruz Group is a family-owned holding and development company headquartered in Sonoma County, California. Our work spans real estate development, retail, food and beverage, hospitality, and multi-brand commercial destinations.

We develop properties, build operating companies, and create the infrastructure required to support long-term growth. Rather than approaching each project as a standalone venture, Casa Cruz Group brings real estate, brand development, construction oversight, operations, and strategic planning together under one organization.

Our portfolio includes Fruta Ice Cream, Casa Cruz Mercado, La Selva Juice, Tacos Calle Doce, Monte Coffee, and Soluna Craft. Each business is distinct in its identity and customer experience, but all are supported by the same underlying commitment to quality, disciplined execution, and long-term value creation.

Casa Cruz Group logo with stylized geometric design in the center.
A stone farmhouse with arched entrances and a tiled roof, surrounded by vineyards and rolling hills at sunset.
Black and white logo with a stylized geometric emblem and the text "CASA CRUZ GTR UP" and "FAMILY OF BRAVE" arranged in a circular pattern.

the foundation we sit on

Casa Cruz Group is family-owned and operated, with deep roots in Sonoma County.

The company is headquartered on a small ranch, a setting that reflects both where we began and how we continue to work: closely connected to the land, the community, and the people behind each project. Our local foundation influences the way we approach business, relationships, design, and growth.

We value long-term partnerships, practical decision-making, and direct involvement in the details. We remain closely engaged in the development and operation of our businesses, from early planning through daily execution.

Our roots are local, but our ambitions extend well beyond a single location or market.

Sunlit vineyard with rows of grapevines on hillside, trees, and a dirt road winding through the landscape under a partly cloudy sky.
Logo for Casa Cruz Ranch featuring a geometric design in the center, with the words "Casa Cruz" above and "Ranch" below on a brown background.

Real Estate Development

Our real estate division focuses on the development of commercial properties and high-density residential projects.

We oversee projects through site planning, design coordination, entitlement, consultant management, construction, and final delivery. Our approach is grounded in long-term ownership thinking, with careful attention to functionality, durability, neighborhood context, and the future performance of each property.

On the commercial side, we develop spaces designed to support active, customer-facing businesses, including food, beverage, retail, and mixed-use concepts. On the residential side, we pursue higher-density housing opportunities that respond to the evolving needs of growing communities.

Our objective is not simply to construct buildings, but to create well-planned environments that support strong businesses, efficient operations, and lasting community value.

Construction site with a wooden framework of a building under development, surrounded by temporary fencing, with nearby houses and a clear blue sky.
Casa Cruz Group logo with black text and a stylized orange symbol in the center.

Retail & Brand Development

Casa Cruz Group develops, launches, and operates consumer brands across grocery, ice cream, specialty beverages, prepared foods, coffee, and multi-brand food destinations.

Our internal brand development capabilities extend beyond naming and visual identity. We establish the full commercial foundation of each concept, including market positioning, customer experience, product strategy, menu and merchandising systems, packaging, store design, operating procedures, technology, and growth planning.

Every brand is developed with a clear point of view and a defined role within the broader portfolio. While each concept has its own identity, audience, and operating model, all benefit from the strategic resources and shared capabilities of Casa Cruz Group.

Sunshine over vineyard hills with rows of grapes, scattered trees, and a dirt road.

Our vision

Casa Cruz Group is building a long-term portfolio of real estate, operating companies, and consumer brands designed to grow together.

Our vision is to create enduring businesses and destinations that are operationally strong, commercially relevant, and deeply connected to the communities they serve. We aim to develop projects that hold their value, brands that earn customer loyalty, and experiences that remain meaningful over time.

We are building with patience, discipline, and a broad view of what Casa Cruz Group can become.

To learn more about Casa Cruz Group and our list of projects -
reach out to our team!

Let's Connect!
Exterior view of Casa Cruz Mercado restaurant at dusk, featuring a modern building with large glass windows, surrounded by desert plants and palm trees, with parking spaces and a prominent sign in the foreground.
Scenic view of a large lake with turquoise water, surrounded by rolling grassy hills and a mountain range in the background, under a cloudy sky.

  • Casa Cruz Mercado is on track to open in early Summer 2027!

  • We have been getting this question a lot!

    We believe Santa Rosa is a thriving community that has many strong restaurants, specialty shops, and grocery stores, but few places combine everyday shopping, fresh prepared food, specialty beverages, and a true sense of place in one cohesive destination. Casa Cruz Mercado is designed to fill that gap by creating a culturally relevant, locally rooted market where people can shop for daily essentials, enjoy distinct food concepts, and gather in an environment that reflects the character and diversity of the region.

  • No, we are not a licensed construction company… yet.

    Since Casa Cruz Group owns all of the properties we develop, we act as an owner builder on our projects and subcontract with our network of licensed contractors for each trade required. Our in-house team of architects, project managers, designers and consultants manage and oversee the projects from start to finish.